When it comes to dressy tool watches or dress sport watches, microbrands are typically not where you want to look. I’ve discussed in some of my other reviews that microbrand divers are trendy now. When a dress sport watch does come on the scene from a microbrand, it is sure to garner some attention because it sticks out from the crowd.
Established brands have introduced watches in this segment, but it is rare when a new microbrand does it. Attra, formally known as Mirius, is introducing their first model this October. The Attra Classic Sport aims to make a splash in the microbrand world by offering a well finished, highly executed and affordable dress sport watch as their first release. Does the Classic Sport live up to the expectations set by Attra? Let’s find out.
As the name of the watch suggests, it has a classic design. Upon first glance, you will most likely think of contemporary dress watch designs from Rolex and Seiko. The dial is not busy. It remains legible with a bit of flair from the sunburst dial. The Classic Sport is offered in a blue, black, green, and silver dials as seen here. All have a sunburst pattern.
Underneath the flat sapphire crystal, the dial is clean with minimal text. Attra and the logo are printed at 12 o’clock with Automatic printed above the date window at 6 o’clock. Go just below the date window and you will notice Swiss Made printed on the dial as well. The Attra Classic Sport is produced and assembled in Switzerland before being shipped to the United States for distribution by Attra.
The simple rectangular applied markers are filled with lume and flanked by hash marks at every minute and second intervals. The deep beveled edges of the markers reflect the light in different ways at various angles which make the markers either stand out prominently or disappear depending on the lighting. The dial would have popped a little more for me if the markers had been about 1mm longer. Because of the dial size, they can appear a little small depending on the dial color you choose.
The skinny sword hands are also filled with lume. The minute hand is slightly skinnier than the hour hand, aiding in legibility at a glance. The seconds hand is a simple steel stick hand with a smooth action thanks to the 28,000-vph Sellita SW200-1 movement
The simple elements of the watch stop at the dial. Moving out from the dial you are greeted with my favorite part of the watch, the bezel. The stainless steel fixed bezel has more to it than meets the eye. Straight brushing on the top of the bezel is met with highly polished bevels on the outside. This combination of brushing and polishing is a nice break from the more common fully polished or brushed bezels on most dress sport watches.
Coming in at 40mm, the 316L stainless steel case is right at the top end of what most would consider a dress watch. Although the 47mm lug-to-lug distance may be off-putting on paper to those who may want this to lean heavily into the dress watch category, the shape of the lugs will help dissuade this presumption.
The tips of the lugs slope down dramatically toward the wrist, conforming to the shape of the wearer’s wrist and helping the watch wear smaller than the dimensions would suggest. The finishing on the lugs also changes where the slope starts. Sharply transitioning from brushed on the top of the lugs to a polished surface, this creates the illusion of a shorter lug. It’s a nice touch and a simple way to do something different with the lugs. The sides of the case are completely polished.
I can’t speak to the overall intentions of Attra when it comes to what segment they are targeting with the Classic Sport, but to properly fit into the sport dress watch category I would have liked to have seen drilled lug holes. It’s not a glaring omission by any means, but it would up the sporty factor of the watch.
The signed crown of the Classic Sport is a screw-down crown, aiding in the 100m of water resistance. I’m happy to see the inclusion of the screw-down crown as it feels like an easy way to cut costs in a watch segment that might not really need it.
The screw-down caseback is stamped with the Attra logo and the typical text you expect to see on a caseback, such as water resistance. Housed underneath the caseback is the Sellita SW200-1. I’ve owned and reviewed many watches with this movement and have nothing negative to say about it. It winds easily, is accurate out of the box and is now common enough that servicing should be a non-issue. In the modern world of shrinking ETA availability, Sellita movements are a great alternative.
The dimensions of the Classic Sport are going to allow it to fit a variety of wrists with little issue. For those who want to dress this watch up, they will find the 10mm thickness slides easily under shirt cuffs. The Classic Sport will come standard on leather and will also include a rubber strap. I did not have the opportunity to test the leather strap, but the rubber strap was comfortable and pliable out of the box. Both straps will have quick-release spring bars.
An optional bracelet is also offered for the Classic Sport. Commanding only a $50 premium, the bracelet is a no-brainer. The H-link bracelet with polished center links will have a familiar look to anyone who has handled Sinn H-link bracelets. Attra’s bracelet contains a butterfly clasp, creating a seamless look when on-wrist. Butterfly clasps can be hit or miss on my wrist depending on whether the half links find the right fit. Thankfully, the Classic Sport’s bracelet fit me well. However, there are no micro-adjustments so the fit you get is…the fit you get.
Bracelets offered on initial releases for new brands can sometimes be hit-or-miss. Tolerances may not be nailed down yet or a more generic bracelet may be used. This is not the case with the Classic Sport’s bracelet. The fit of the endlinks to the watch head and the tolerances experienced were near perfect.
I’m often wary of a new brand’s first release. They can be challenging for consumers trying to figure out if they are getting a gem or a dud. There are a handful of brands that knock their first release out of the park. I believe Attra is one of those brands with the Classic Sport. I questioned Attra’s ability to create a well finished, highly executed, and affordable dress sport watch at the beginning of this review. I believe they have done so.
The Classic Sport wears well in many situations. Attra wanted it to be a watch for any occasion and they have come about as close as you can get. There are going to be dress watch purists who say it is too big and sport watch purists who will say it lacks some toolish features like a dive bezel. It isn’t easy to please everyone, especially those in the watch community. The Classic Sport aims to do the best it can to do that, however. Considering there are only a few small tweaks I would make to the Classic Sport to make it perfect for me, I think Attra has done a great job with their first release. I’m excited to see where the brand goes from here.
At the time of this writing the Classic Sport will have a preorder price of $549 starting October 8th before going to full MSRP
UPDATE October 2019: Attra has indefinitely suspended the production of the Classic Sport
|Lug-to-lug Height||47mm||Lug Width||20mm|
|Crystal||Flat Sapphire||Strap||H-Link Bracelet|
|Water Resistance||100 meters||Lume||Super-LumiNova® C3|
More Images of the Attra Classic Sport
Check out the Attra website