When I first started obsessing over watches, one of the hottest watches you could buy at the time was the Christopher Ward C60 Trident Pro 600. Coming in both 43 and 38mm, it was a watch that could please almost any wrist size. Coming in easily under $1,000, they were a great option for a serious dive watch from a well-known brand. While I never ended up owning one, I always thought they would look great on my wrist and came close to buying one multiple times.
Not long after my watch hobby became a black hole, Christopher Ward decided to change their logo. It shifted from a stylized font that read “Chr. Ward London” to a sans serif font reading simply, “Christopher Ward” It seemed that when this change occurred, the talk around Christopher Ward and their Trident line died down considerably. I don’t have access to their books and can’t verify their sales and am anecdotally speaking when I say this. The buzz around watch forums and groups that seem to provide a good pulse on the popularity of a given watch or brand. I believe a lot of people were upset that it shifted to a modern looking logo that reminded them of fashion brands. In this respect, I believe they are just a victim of their name as the trend these days seem to be to name a brand after a person, real or fictional. With that said, I don’t understand the backlash here as there are many established watch brands that are named after people. I also believe that the new logo fits the brand and their watch designs more cohesively than their old logo.
This leads me to wonder if this is why a very cool watch has gone completely unnoticed. The Christopher Ward C65 Trident GMT is a sub-$1100 automatic GMT in a very nicely sized 41mm case with a beautiful box sapphire crystal and 150m of water resistance. As far as automatic GMTs go, this watch is a great deal, especially considering CW usually runs sales to their newsletter subscribers of around 15% off.
The C65 GMT
I did a quick search while writing this for “Christopher Ward C65 GMT Review” to see if my perception of this watch being ignored was true. At the time of this writing, the first page of Google will yield no articles on this watch. I was able to locate a couple video reviews, none of which were from established media outlets. The only name I recognized was “The Urban Gentry” on YouTube. What makes this even more bonkers to me is that I have a hard time thinking of another automatic GMT that is actively being sold new for around $1000. The only one that comes to mind is the Glycine Airman and I personally don’t think they are as attractive as the CW, but that is personal taste. I’m sure there are more of them out there, but it is a much shorter list than another category CW sells in like sub-$1000 dive watches.
I can’t quite put my finger on why this watch seems to be ignored. Perhaps not a lot are sold, or GMTs don’t garner as much attention as a standard dive watch. Christopher Ward still has a good following. I often see the C60 Trident 600s come up for sale on the secondary market (both old and new logos). I’d love to see more of the C65 GMTs in the wild, especially given the recent popularity of GMTs with larger brands. I’ve placed this watch on my short list and hope to own one someday. I’ve never owned a GMT and have always liked them. The C65 GMT seems like a great place to start.